Content is King, as evidenced by this article on SocialMediaToday.com. The article and the infographic show trends about marketing in 2014 as researched using sources such as Forbes and other reports. The sources are found at the bottom of the infographic. Marketers are using content marketing more and more as shown on the infographic. Actually, this infographic is a great example of what one can do by researching some good information about a topic, putting it into a chart and write an article about – all content creation that is darn useful!
In my humble opinion, content is the cornerstone for marketing nowadays. You have to give your readers and users looking for your product reason to understand that you know something about their target product. Marketing and advertising used to be about getting your product in front of the potential client any time and hope they remember it when they are ready to buy. Content marketing is about getting your client to find your product and know that you are a great source of information about it and probably a good place to start is making a purchasing decision.
Write something of value to your audience and they will probably remember you and ask for more information. Give the user something of value. And remember, Content is King!