Face it people, Google is the dominate player in search engines.  The noun has become a verb it is so popular.  I try to take advantage of as many options as Google is going to give me to have my clients show up in the top natural search results.

One way to help Google find you is to identify yourself as an Author.  If you are already blogging and contributing to online groups, it will help your identity come up in Google’s search engine results page (SERP) by going to Google’s help section on linking your Google+ profile.  It is a relatively easy process as long as you meet a couple of their criteria (have a picture on G+, use byline on your articles, etc.).

Also, once you claim your Authorship, depending on who is searching for you and whether or not they are signed into Google, the results may serve up your name and contact information to the right side of the SERP adding instant credibility.  Try it!